Go-to-market for AI products & vibe-coded apps

You vibe code. We sell.

You shipped something real in a weekend — Cursor, Claude Code, Lovable, v0, whatever got it out. Getting strangers to pay for it is a different job entirely: positioning, distribution, acquisition, revenue. That job is ours. You keep shipping.

0 to your free teardown
0 to first channel live
0 lines of your code touched
01 — What we are not

We are not a dev shop.

No

We don't write your code

You already did that part, and faster than an agency could have quoted it. Our engineering arm is a separate business; on this side we start where your repo stops.

No

We don't sell brand awareness

Impressions are not a business. Every channel we run has a revenue number attached to it before it goes live.

No

We don't hand over a deck

Strategy documents are the cheapest thing in this industry. We run the channels ourselves and report what came back.

Scroll — how a shipped AI product actually finds customers

10,000

Have the problem your app solves

They are on X, in Reddit threads, searching for a workaround at 1am. Today they solve it by hand, and not one of them knows your product exists.

An example month. We map your real funnel in week one.

02 — What we run

Four levers. All of them post-code.

Reach

Distribution

Launches, SEO for the queries your buyers actually type, paid, communities, founder-led content. The channels run by us — not advised on, not documented, run.

Moves built → seen
Position

Positioning & messaging

We turn "an AI agent that automates workflows" into a sentence one buyer repeats to another. Category, ICP, pricing story, and the words on the page.

Moves seen → understood
Convert

Funnel & activation

Landing page, onboarding, pricing, trial-to-paid. Everything between "signed up" and "got value" — the gap where most vibe-coded apps quietly leak out.

Moves understood → activated
Revenue

Sales

Outbound, demos, your first fifty customers, pricing conversations and renewals. When closing needs a human in the loop, we are the human.

Moves activated → paying
03 — Everything we offer

Nine things. One number.

Research

Market research

Who is already paying for this, the words they used to find it, and what the three closest competitors charge. Evidence first, so the positioning is a finding rather than a guess.

SEO

Search engine optimisation

Technical fixes, the buying-intent keywords your competitors ignore, and content built to rank rather than to fill a calendar.

AEO

Answer engine optimisation

Being the source ChatGPT, Claude and Perplexity quote when someone asks the question your product answers. Structured, extractable, citable.

GEO

Generative engine optimisation

Schema, entity coverage and copy written so AI search surfaces you and not the competitor with a bigger backlink profile.

ASO

App store optimisation

Title, subtitle, keyword field, screenshots and review velocity on the App Store and Play Store — the one search box where the person has already decided to install something.

GTM

Go-to-market strategy

Category, ICP, pricing and channel mix, decided and written down before a rupee of spend moves.

Calls

Sales calls

We take them. Discovery, demo, objections, close — and the notes come back to you as product feedback, not just a pipeline number.

Social

Social media content

Founder-led posts, product clips and campaign creative, shipped on a schedule instead of whenever someone remembers.

Creators

Creator partnerships

Matching you with creators whose audience already has the problem you solve, then running the brief, the rights and the payment.

04 — How it runs

Four weeks to your first channel.

Teardown

We use your product like a buyer who has never met you, and write down exactly what is unsellable. Yours to keep, whatever you decide next.

Position

The sentence, the ICP, the pricing. Everything downstream is built on this, which is why we never skip it.

Ship

New landing page, real tracking, and the first channel live by week two. Signal, not a plan for signal.

Sell

Campaigns and outbound running. One weekly call, one number at the top of it: paying users.

07 — Questions

Straight answers.

Go-to-market for an AI product means four things in order: positioning, distribution, activation, and sales. Here is how we run each of them, what it costs, and how long it takes.

What does a go-to-market partner actually do for an AI product?

Four things, in order. Positioning — the one sentence a buyer repeats to another buyer. Distribution — the channels that put that sentence in front of the right people: search, launches, communities, paid, founder-led content. Activation — the landing page, onboarding and pricing that turn a visit into someone who has actually got value. Sales — outbound, demos and the conversations that turn value into revenue. We run those channels ourselves rather than writing a strategy and handing it over.

I built my app with Cursor, Claude Code, Lovable or v0. Does that change anything?

Only in your favour. Shipping software quickly is no longer the hard part, which means the bottleneck has moved: getting strangers to find, understand and pay for a product did not get easier. We treat a vibe-coded app exactly like any other product. The question is whether anyone wants it and whether they can tell in eight seconds — not which editor it came out of.

How is this different from hiring a development agency?

A development agency is paid to build software. We are paid to sell it. We do not touch your repository, we do not quote for features, and every channel we run has a revenue number attached before it goes live. Our engineering arm, Cubicle Square Technologies, is a separate business that designs and ships AI and ML applications — if what you need is someone to build the thing, that is the side to talk to.

Do you work with pre-revenue products?

Yes, and most engagements start there. If you have not launched yet, positioning and the first channel are considerably cheaper to get right before there are habits, ad accounts and landing pages to unlearn.

How long before we see customers?

Your first channel goes live within fourteen days of starting, and the first measurable signal usually arrives in week three. When paying customers follow depends on your price point and sales cycle — an eight-dollar-a-month tool and a forty-thousand-dollar contract behave nothing alike. We tell you which one you are in during the teardown, before you commit to anything.

What does it cost?

A monthly retainer, agreed after the free teardown once we know which channels you actually need rather than guessing at a package. You get the number before you commit, and there is no long lock-in. Ask on the call and we will give you a range on the spot.

What exactly is the free teardown?

A written document, back within two working days, covering your positioning, your landing page and your funnel: what is unclear, where you are leaking people, and what we would change first and why. No call is required to get it, and it is yours to act on whether or not you hire us.

How do I get users for an app I built with AI?

Start by assuming the problem is not the product. Pick one buyer you can describe in a sentence, write the page so they understand what it does in eight seconds, then choose a single channel where those people already gather and run it properly for ninety days rather than trying six channels for two weeks each. Most AI apps that fail to get users are not badly built — they are unpositioned and undistributed. That is the work we do, and the free teardown will tell you which of the two is hurting you more.

What are AEO and GEO, and do they matter for my product?

AEO is answer engine optimisation: being the source that ChatGPT, Claude, Perplexity and Google’s AI Overviews quote when someone asks a question in your category. GEO is generative engine optimisation, the structural side of the same job — schema, entity coverage and copy written so a model can extract a claim cleanly and attribute it to you. They matter because a growing share of buyers now ask an assistant before they ever open a list of blue links, and an answer that names a competitor is a lost customer you never see in analytics. Practically: write pages that answer one question completely, mark them up so machines can parse them, and let AI crawlers in.

Do you do app store optimisation (ASO) for mobile apps?

Yes, and it is a different job from web SEO rather than the same job on a smaller screen. On the App Store and Play Store the ranking inputs are the title, subtitle, keyword field, screenshots, install-to-open rate and review velocity — and the person searching has already decided to install something, so the intent sits far further down the funnel than a Google query. We do the keyword and competitor work, rewrite the listing, direct the screenshot sequence so the first two frames carry the whole pitch, and set up the review prompts that keep ratings moving. If your product is web and app, ASO and SEO run together, because the same buyer often searches both.

Do you do market research, or only execution?

We do it, and we do it first. Before any positioning gets written we establish who is already paying for something like this, the words they used to find it, what the three closest competitors charge and where they are weak, and which channel those buyers actually sit in. It is a short piece of work — days, not months — and it exists so the decisions after it are evidence rather than a founder’s hunch dressed up as a strategy deck. If the research says the positioning you had in mind is wrong, you hear that before you spend on distribution, not after.

Do you work with startups in India, and can you help with local search?

Yes. Cubicle Square Technologies LLP is an Indian company and a good share of our work is with Indian founders, though the products themselves usually sell worldwide. If your buyers are local rather than global we set up the local side properly — Google Business Profile, city-level pages, and the search terms people actually type in your market — instead of treating India as an afterthought on a US-shaped strategy.

Where are you based, and do you work with founders outside India?

Cubicle Square Technologies LLP is an Indian company and we work remotely with founders worldwide. Calls run in your timezone — the booking form asks for it and we send times that fit your working day, not ours.

05 — The content we make

Six formats that actually sell software.

Short video is where AI products get discovered now. These are the formats we shoot, script and schedule — picked because they convert, not because they are easy to fill a calendar with.

01

Founder POV

You, to camera, explaining the problem you built this to kill. Cheapest thing to make and the highest-trust thing you own.

30–60s · vertical
02

Product demo

Twenty seconds, one feature, the result visible on screen. This is the clip people screenshot and send to a colleague.

15–25s · screen capture
03

Before / after

The manual workflow in painful real time, then your product doing it. The clearest sales argument that exists.

20–40s · split
04

Creator collab

Someone your buyers already follow, using the thing unscripted. Borrowed trust, and it outperforms your own account almost every time.

30–90s · creator-shot
05

Build in public

Shipping updates that make strangers care about the product before they need it. Compounds quietly and costs nothing but consistency.

Weekly · multi-format
06

Customer story

A real user, one real number, in their own words. The single hardest asset to get and the one that closes deals.

45–90s · interview
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Recent work

Promotion reels we produced. Previews play silently — press one for sound.

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06 — Clients

In their words.

Cubicle Square helped us simplify our message and focus on what customers actually cared about. We stopped talking about features and started communicating real value.

Ethan Miller

We had built the product quickly, but getting customers was a different challenge. They helped us create a much clearer path from first visit to paying customer.

Benjamin Harris

The biggest difference was the speed of execution. We didn’t spend weeks waiting for recommendations — we were constantly testing, learning, and improving.

Charlotte Wilson

We had a great product but no clear strategy for getting it in front of the right people. Their approach gave us focus and helped us move much faster.

Olivia Carter

What I liked most was how practical everything was. Instead of endless strategy discussions, we tested ideas, looked at the results, and kept improving.

Liam Anderson

Cubicle Square helped us see our product from the customer’s perspective. That alone changed how we approached our website, outreach, and overall marketing.

Noah Williams

We finally stopped guessing about what to do next. Cubicle Square gave us a structured way to test channels, messaging, and ideas without wasting time.

Alexander Clark

They quickly understood where we were getting stuck. The changes to our messaging and customer journey made a noticeable difference in how people responded to our product.

Sophia Bennett

Working with Cubicle Square felt collaborative from day one. They understood our challenges, challenged our assumptions, and helped us turn ideas into action.

Amelia Johnson

Our messaging had become too complicated because we knew the product inside out. Cubicle Square helped us simplify everything and make the value immediately clear.

Daniel Moore

We were doing a lot of marketing but without a clear direction. They helped us connect the dots and focus our efforts on what could actually drive growth.

Emma Thompson

They helped us identify where our customer journey wasn’t working and gave us practical ways to improve it. The entire experience felt focused and results-driven.

Mia Robinson

The team understood that we needed more than just advice. They helped us move from ideas to execution and gave us much more confidence in our growth strategy.

Grace Taylor

The team brought a level of clarity we were missing. We went from trying everything at once to having a focused plan and knowing exactly what we wanted to test.

Lucas Martinez

Cubicle Square brought fresh thinking and a very practical approach. They helped us find the gaps in our strategy and focus on the actions that mattered most.

Henry Walker
15 clients · drag or use the arrows
08 — Start

Show us what you shipped.

Send the link and you get a written teardown of your positioning, landing page and funnel within two working days. Free, and worth reading whether or not we end up working together.

  • A written teardown — not a sales call in disguise
  • Two working days, and we come to you
  • Yours to keep and act on, either way

Would rather talk it through? Switch to and pick a window.

Teardown back within two working days. No sequences, no newsletter, no follow-up unless you ask for one.